I like it to be relatively close to the object (offset about 4 to 6 points). My personal preference is a drop shadow of about 30% opacity using a “rich black” swatch (a combination of 100% black and percentages of cyan, magenta, and yellow). Click Drop Shadow to access the object-level drop shadow settings and adjust the settings accordingly. To quickly apply a more desirable set of drop shadow attributes, create a new object style, deselect all attribute categories in the top pane and only turn on Drop Shadow in the lower pane. After creating the first “warm” object style, create a new style based on it, and switch only the drop shadow color to the “cool” version. You’ll then have drop shadows that blend more effectively against warm backgrounds (reds, yellows, oranges) or cool ones (blues and greens). When building drop shadow object styles with a rich black, create two versions using two different rich black swatches: one “cool” rich black (C=60,M=60,Y=40,K=100) and one “warm” rich black (C=40, M=60, Y=60, K=100). But when an image is placed in an existing frame-a placeholder frame on a master page, for example-it’s placed in that frame at 100% ( Figure 5.17). InDesign CS4 added proportional image placement and scaling when an imported graphic is placed on the page into a newly created graphic frame via the click-and-drag method. The following examples describe a handful of these flexible object styles. Flexible object styles can apply a particular attribute to many frames while retaining their other unique formatting. But their ability to selectively include or exclude entire categories of attributes does allow you to employ a similar technique. There’s no character style equivalent for an object. Character styles are “tacked on” to paragraph styles, allowing for two levels of style formatting. In Chapter 1, “The Fundamentals: Paragraph and Character Styles,” I covered “flexible” character styles that could be applied in many different situations and still work consistently. Flexible Object Styles Every InDesign User Should Have
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